What is an Intangible
Cultural Heritage?

The word Intangible is immaterial, referring to
something untouchable. Culture is the traditional
values that define who you are and your identity.
Heritage is a precious thing that is passed down from one generation to another. In short, the Intangible Cultural Heritage is the traditional values, living expressions, and customs that are transmitted from one generation to the next.

Why is the Intangible Cultural
Heritage important?

Intangible Cultural Heritage plays essential
roles in:

– Promoting tolerance, peace, and reconciliation
– Fostering community and individual well-being
– Promoting human rights and sustainable
development

What happens when we pay attention to
the Intangible Cultural Heritage?

- The heritage of humanity is richer and more diverse.
- Minorities and smaller communities are more healthy and resilient.
- We support activities that may be economically viable for craftspeople
and communities.
- We improve our understanding of one another within and across
communities.
- We are connected with the elements of our community histories and
natural environments that help us understand who we are.

For us, the first step in safeguarding Intangible Cultural Heritage is raising awareness
through global cinema: making sure people understand what it is and why it
deserves protection.

So how can we safeguard the Intangible Cultural Heritage?